Interior design has become a serious business everywhere.

You notice this in the interior decoration of homes, hospitality properties, public spaces, office projects, residential care complexes, institutions, and more. Alongside private home interiors, contract interior design is really taking off.

The Brussels Furniture Fair is facilitating this market development. To this end, we introduced the Contract label in 2016: a badge for exhibitors focusing on the contract and hospitality market. We use Contract signage, routing and screening. As a visitor, you immediately know who and where you need to be for your project. This action plan is now paying off.

1:3 exhibitors
This year’s figures mirror the phenomenal growth of the contract segment: we currently have 65 exhibitors in this category, an increase of 30% compared to 2022. Almost one in three exhibitors is focusing on the contract market. Their offering ranges from furniture, sleeping comfort, bed linen, lighting, decorative objects, floor coverings and so on. The contract visitors are still lagging behind the contract exhibitors: the approximately 3,000 project organisers represent 16.5% of the total number of visitors.

Next year, we aim have an even stronger focus on the contract market. Our ambition is to be able to present and attract even more contract specialists. That is why we want to make all exhibitors aware of the contract market. There are opportunities there: don’t ignore them, but grasp them with both hands. In addition, we aim to attract new specialists in this field.

A larger, more representative contract offering immediately makes the Furniture Fair more interesting for project organisers and interior architects. It is important that this is widely understood! This should really get things moving. One thing leads to another, creating a crescendo effect.

The contract segment has the future. And we’re going for it!