Powerful visual statements
Fluffy copper on an armchair. A setting of regal purple and soft lilac.
A modular sofa in graduated colours. Dutch Sofa Company wants to brighten up its stand and the fair with lively colours. And do it with panache! This will certainly appeal to contract designers.
Neutral, natural shades always do well commercially. They form a solid basis for every interior – and a rather monotone picture at trade fairs and in showrooms. But things can be done differently. This time, Dutch Sofa Company aims to stand out with striking colours.
A retro armchair is covered with long-haired faux fur. The warm copper colour and irresistible cuddle factor radiate towards you. What an irresistible eye-catcher: when you see it you want to touch it, and when you sit on it, you’re sold.
Its counterpart is the robust blown-up armchair. You could describe it as a hybrid model. Its angular seat volume and oversized dimensions are oh-so-masculine, while its curved contours and all-round pleated upholstery exude femininity. With colours such as cognac or powder pink, you can shift the focus to either aspect.
The purple setting paints a completely different picture. The elegant sofa is made in style in a regal purple velvet. This colour symbolises age-old riches and luxury. The lilac shade on the armchair is a more peaceful, subtle counterpoint.
The cubist modular sofa comes in graduated shades: the colour runs from blush to magnolia and bric. This emphasises the modular set-up. Will the customer dare to go for a ton-sur-ton configuration like this? It will certainly make people sit up and notice.
With these colourful statements, Dutch Sofa Company aims to appeal to a broader B2B audience, and build up a network in the contract market and abroad. ‘The time is ripe for expansion. Our business is ready for it.’
