Philosophical design
Storytelling adds depth and emotional added value to the design. How was the idea conceived? Why these materials? How does a volcano in Iceland end up in a Belgian design story?
From box to base
Box springs were the core of the business. 'Were', because now bases have been developed. Not just any base, but a cosy & compact customising concept.
Mythical proportions
It all depends on how you look at it: do you see a terrifying monster or the sweetest teddy bear? Forget the fantasy films, BigFoot and Yeti give a dazzling furniture show.
One-click selling
Forget the ‘everyone for themselves’ catalogues, sales folders and 3D design tools. In today’s market, visualisation is the key to success.
OUTDOORS ON STAGE
The boundary between indoors and outdoors is shifting, even blurring. Just like indoors, outdoors is being furnished. It is time to respond to this development.
Esperanto
Fiera has everything and nothing to do with a ‘trade fair’. A design trend is translated into a universal style.
Organic ‘food’ bank
Time and time again, we hear the word ‘sustainability’ and its synonyms. Going greener is everyone’s top priority.
Small? Big!
Trends are more grey than black-and-white. Industrial, organic and retro come together to create a refreshing cocktail.
Disruptive B2B-model
The exclusive outdoor world is being turned on its head. The B2B platform Betaco bridges the gap between classic contradictions:
Modular comfort
The bedroom is a private domain. A place where you find peace. Comfort is a feeling, a sensory and physical experience.
