OUTDOOR LIVING

At the 2024 Furniture Fair, the decision was taken to integrate outdoor furniture into our offering earlier than anticipated.

This year, this new segment has had our full attention for further development and optimisation from day one.

Due to unforeseen circumstances, August 2024 was suddenly the moment to invest earlier than planned in the outdoor segment. With limited time available, we were able to present a very pleasing offering of outdoor furniture, outdoor lighting and decoration. There was even an outdoor culinary masterpiece designed by Indu+ and Vincent Van Duysen.

At the same time, this was also a great experience for the exhibitor. We were always very open in our communication about what we could do for each other, and the exhibitor was willing to put their shoulders to the wheel.

And we will be doing just that again this year. 3 exhibitors from 2024 (Roolf Living, Umbrosa, and Wünder) are already on the floor plan, and our sales push for the remaining 5 free spaces starts now. We have already had a considerable volume of international reaction to our first direct mail to outdoor manufacturers.

What’s more, plenty of work has already been done on creating the stand design, and on communicating around this new segment. Through advertisements in Meubihome, this time we’re putting the spotlight on the exhibitor, with a reference to their stand location at the Brussels Furniture Fair 2025.

Follow our Instagram account for more news on this project.