BelChique it is
‘Bert plantagie’ and ‘Brussels’ have found one another:
what makes them click is the identity, the look, the atmosphere. The same is true of the customer. Should you follow trends? No, opt for your own identity. Make it Yours: whether it’s a chair, table or sofa. The Netherlands often chooses expressive looks; while Belgium opts for stylish chic. November will be the month of the Rozan sofa.
In the Benelux, the brand bert plantagie has already made a name for itself with seating and dining. It started out with chairs and tables, later adding sofas and armchairs. Timeless design and custom-made work are its signature. The collection stands out for its versatility and abundance of options. These days, of course, with the help of the online AR configurator and Pcon. How to Make it Yours? Take a chair: 38 lacquer colours for a metal frame, more than 200 fabrics and stitches in all manner of colours. Or you can opt for your own selection of (COM) fabrics.
Successorize it!
Brussels will be the platform for showcasing all this versatility — both its breadth and its depth. Successful models are continued, with optimal harnessing of their growth momentum. The organic shapes of the Maple chair and Arizona sofa (2024) have been a huge success. Both models are designed by Frans Schrofer. His new design is Rozan, with rounded contours, flowing lines and a sleek silhouette. The rounded piping accentuates the harmony of contrasts. Rozan looks robust and sleek, but is comfortable to sit on, and lounge-proof — no thud as you sit down. The modular sofa features 16 modules, so offers plenty of room for personalisation. ‘Our vision: to focus on your own identity, taste and style. Make it Yours: tailor this sofa, chair or table to your requirements. Indiscriminately follow trends? No way! It’s you that has to live with it.’
Rozan is one of the new developments. ‘For us, Brussels is now the international stage for firsts. Experience has taught us that the Benelux is ahead of the curve, and the DACH countries follow some time later. Yet there are differences in nuance, and each of our neighbouring countries has its own identity. Nothing is too crazy for the Netherlands; while Belgium tends to opt for a sophisticated style, a somewhat safer, more refined feel. Hence our trade fair theme BelChique.’
