ABOUT THE FAIR
The Brussels Furniture Fair runs from Sunday 2 November to Wednesday 5 November inclusive.
Four days in total. As a visitor and exhibitor, you can get more out of the momentum created by the fair. Using tools ‘offered to you free of charge by the Brussels Furniture Fair’. As an exhibitor, you can get the maximum return on your investment; and as a visitor you profit doubly — both in terms of time and expertise. The fair does not start and finish with these four November days.
Our tip for visitors:
Consult the BLOG, follow the socials. The post about an exhibitor brings the company and the news to life.
• Before the fair, you can read about it, and orientate yourself. You can make a selection of must-sees & feels.
• After the fair, you can take your time to read and double-check everything again. Is there something you missed? Is there more behind a particular piece of furniture than you saw or thought at the fair?
You read a story that you can pass on to your customers. The story behind the added value of natural oak, the ridges in solid oak, a certain fabric and a particular pattern. These background stories are share-proof: great for passing on at the table or on the sofa at home to family, friends and acquaintances. ‘This is the new table, but did you know that….’ And in turn, they pass the story on. ‘Did you know…’ Isn’t that wonderful? Stories about the interior: they make a change from a description of your last holiday.
Our tip for the exhibitors:
Go for a Brussels Balthazar Award, like & share your post in the Brussels Furniture afFair BLOG’
• Your post in the BLOG is the starting point for more: free publicity! With a single click, your post will be on the socials: Facebook, Twitter, LinkedIn and Pinterest. Another smart thing to do is to immediately add some #hashtags to it. Minimal effort, maximum online effect.
So:
like it, share it!
• Your new model/collection has a chance of winning a Balthazar Award. It doesn’t cost a thing to enter, at the most a bit of time for a photo with some explanation. That’s all. Imagine you were to wind up on the shortlist — or end up on the winners’ podium!
Just imagine: the applause and the congratulations during the Balthazar Ceremony; the festive mood and that collegiate feeling with your team. Yesss, we won it!
It’s afterwards that the ball really starts rolling. The coverage in the (international) trade press. The award banner for your website, email, and other forms of communication — nicely provided by the Furniture Fair. You can use the Balthazar for in-store promotion with your customers. Win-win.
So
go for it!
Brussels Balthazar Award Ceremony
Tuesday 4 November – from 7 pm
Hall 5 – Brussels Design Island
let’s party!
