ALL-IN HOTEL CHIQUE
Home accessories are especially subject to fashion.
Hypes come and go — at ever-increasing speed. Stylerz distances itself from this throwaway culture, focusing on pieces that look good both now and in the future. Styling is a question of personal taste and above all style, therefore the longer term. Stylerz offers a full interior range: so not just vases, but flowers too.
Without decoration, there is no ambience in private, commercial and public spaces. Styling makes the difference. Where Stylerz truly stands out is in the Hotel Chic style: especially silver-plated home accessories for more luxurious interiors. Pots, vases, pedestals, sculptures, bowls, candlesticks, curiosities and natural items — the list is far from complete. So what does complete look like? The all-inclusive provision/addition, the ‘A and B’ formula, the option to fully style the object. So with a vase, there are also flowers and branches to put in it. With a pedestal, there are also vases, bowls and sculptures to place on it. With a display cabinet, there are also objects to showcase in it. That reasoning works the other way around too.
The stand in Brussels focuses on the wow factor: its goal is to surprise, inspire and enthuse visitors. ‘The whole of the Netherlands seems to be walking around at the fair. We’re exhibiting in Brussels for the Dutch! Of course, we also encounter visitors from other countries. They place an order — and often that’s where it ends. You can’t call that export. Fair enough: it’s our own fault. That’s what happens when you’re practically absent online, when you don’t present your business in a representative way.’
It won’t be long now: the new website will be launched in Brussels. With an online catalogue, complete with an ordering module. ‘Fair enough: it was high time we addressed the online deficit, to resolve the contradiction. The first step has been taken.’
And so the fair is not an end point, but a starting point. Contacts can blossom into durable business relationships.
