&DEZ joins forces with Amy De Winter

Now here’s something to be happy about!

That’s how the email from Cedric Willems of De Eiken Zetel and &DEZ begins. Cedric has every reason to be cheerful, because the house’s new interior collection comes with a fresh face attached. Anyone who’s devoured the TV programme The Real Housewives of Antwerp over the past few months will have encountered Amy De Winter. A versatile personality who effortlessly combines style, charisma and authenticity (as per her website) and who excels as a model, content creator and presenter.

Amy is now the face behind &DEZ’s latest range, which is called Cerata. This is more than just a collaboration, Cedric says, “this is the start of a whole new era. Amy believes that true impact happens when personality and passion converge. Something you see in every project she lends her name to.”

For now, there’s no further information forthcoming about the new range. After all, the full collection will be unveiled at the Brussels Furniture Fair. There will probably be a sneak peek revealed beforehand on social media, and with Amy’s more than 190,000 followers, that could really cut through. More good news: it will soon be possible to integrate Cerata into a furniture shop as a store-in-store concept. “An instant upgrade for the shop floor, because Cerata provides instant glamour”, Cedric explains. Perhaps Amy will pay a visit soon?

At the Brussels Furniture Fair, &DEZ can be found in Hall 5.