25 million

Sofas with mechanical functions are at the heart of the trade.

The essence of relaxation is lying back (together) in comfort. When it comes to reclining systems, Hima is also devising simpler alternatives. Why make things hard when they can be simple? The automotive industry serves as an example. The organic trend has shifted towards accessible designs for the general public.

The Pretoria model is a typical example of the new collection. What is the difference between sitting on the sofa and lounging on it? This mainly depends on the seat depth. You can pull the backrest further forward, or push it further back. That’s enough to be able to relax. If you want to lie completely flat, position the back in the furthest position. You can lie across the sofa, with your head and feet on the armrests. There’s even enough space for two. That’s the crux of the design.

The Hex model uses car seat mechanisms. The headrest on the back is height-adjustable and can tilt to the ideal TV position. These alternative mechanisms have been on the market for a while; Hima is now commercialising them for its market segment.

The same applies to furniture trends like organic shapes, lifestyle sofas, and strokable fabrics. The rugged corduroy gives the Nube model a warm, soft look. Contrary to all expectations, this winter fabric turns out not to be seasonal. Sales continue throughout the summer. A kidney-shaped outline has been reduced to gently curved contours. With plenty of loose cushions on the sofa, you can relax perfectly ─ without mechanisms. This explanation speaks for itself: Hima makes sofas accessible to a wide audience.

How wide, exactly? The Pretoria model was posted by a private individual on Instagram – and has already been viewed 25 million times! Now that’s reaching a huge audience.