Unprecedented enthusiasm for the BALTHAZARS
We have truly never experienced this before.
So many exhibitors who wanted to compete for a Balthazar, even with more than one model. Just imagine: 110 products entered, 65 of which are from foreign exhibitors. This is truly representative of the offering at the fair. That’s why there were so many new names, alongside the firms that faithfully compete every year. This has only served to make the competition even more exciting.
In short, the entries have never before been so numerous, diversified and international. The jury faced an unprecedented challenge: how to choose between them? This year, the jury was a mix of familiar faces and new names.
Marie-Anne Desiere, the managing partner of Modulo communications bureau from Ghent. Together with her team, she has been handling the communications for the Brussels Furniture Fair for years, including the styling of the Brussels Furniture afFair BLOG.
For many years, Veerle Windels has been a journalist and international keynote speaker. She loves fashion, design and architecture, but prefers to look behind the scenes. In recent years she has been doing just that as creative consultant for the Belgian trade journal Meubihome.
Hans Le Compte is an architect (Hoger Sint-Lucasinstituut in Brussels) and realises projects in a wide array of contexts and scales. Since 1988 he has been teaching at the University of Applied Sciences in Mechelen (now Thomas More) and in 1999 he started as a training coordinator for the further education course in furniture design (aka VOMO).
For years, Frances van der Steen has been a well-known freelance trade journalist and columnist in the furniture sector, and she is increasingly in demand as a copywriter for furniture manufacturers and retailers. Among other things, she has written BE Magazine every year, and she now writes the Brussels Furniture afFair BLOG.
After looking at the entries for two days, deliberating for almost four hours, and careful consideration, they have reached a well-founded decision for the four Balthazars:
• Best of Belgium
• Best International
• Love at First Sight
• Innovation
New this year is the awarding of a Magnum for a promising design talent from the Design Street. Students from Thomas More and Luca and young designers were showcased in Hall 3.