NO GREENWASHING
Being way ahead of your time.
With Greensleep, that’s most certainly the case! Around thirty years ago, the sleep specialist was a game changer avant la lettre. ‘Green’ was mostly a colour. Green as a philosophy was at best something for tree-hugging idealists. Now almost everything is coloured ‘green’. But how green is green? Hmm. For Greensleep, there is no greenwashing! Bring on the EmpCo directive.
At Greensleep, ecologically and ergonomically responsible sleeping comfort go hand in hand. ‘Out of a sense of responsibility for the health of both humans and nature.’ You don’t have to be an expert to understand that chemicals are dangerous. (In bed, that close contact with your body, your head, your nose and mouth…) You have to be a game changer to ban these synthetic materials. For the mattresses, only pure raw materials such as Texel wool, natural latex, silk and flax. For the beds, no metal and only one variety of wood. Specifically: ash from the Western Balkans for a single logistics line, a relatively short distance by road, within Europe. So the ‘walnut’ option is ash with a walnut finish. No artificial colourants, but natural colour pigments. Respect for nature implies an evergreen design. See the new 2025/2026 models such as Pure (on minimalistic legs) and Core (with organic headboard).
GreenSleep is constantly raising the ecological and ergonomic bar. The final challenge (for now): a stronger, more comfortable stretch ticking — of course without elastane, etc. This year, there has been investment in a ‘slow’ jacquard circular knitting machine: the speed is lower than usual, but the quality is significantly higher. The ‘slow knitted’ ticking is more stable, more supple, more comfortable to sleep on, and to the touch. OK, so that’s both an ecological and an ergonomic improvement — for the planet, and for your sleeping comfort. The economic impact falls into the category ‘time is money’. Slower costs a little more. And yet, principles are principles. ‘Sleeping naturally is at the core of our DNA. Our target group understands our vision. For us, ‘green’ is absolutely not a buzz word, fake slogan or slippery marketing talk; it is our way of life & business. The words or the deeds… You can’t always be sure what you are seeing. Know whether eco-claims are substantiated.’
The ecological core value fits perfectly within the framework of the EU: the Empowering Consumers for the Green Transition Directive. “Member States must incorporate the rules into their national legislation by 27 September 2026.”
Ecological fact-checking: for GreenSleep it’s no problem at all!
