AJ Living is building its own story, step by step

For Arjan Steenbergen, a furniture wholesaler is much more than just a business that buys and sells.

‘We believe it’s important that customers always know who they’re doing business with,’ he says firmly. ‘Direct communication, quick responses and honouring commitments form the basis of how we work.’ With his Dutch furniture wholesaler, AJ Living, he therefore wants to make a statement at the Brussels Furniture Fair.

It will be the debut of a new brand built on years of experience in the furniture sector. The ambition is clear: to build a wide-ranging collection centred on dining chairs, complemented by dining benches, bar stools, sofas, armchairs, pouffes, mirrors and separate bases. AJ Living also supports customers with bespoke projects and private-label collections, enabling shops to distinguish themselves from the competition. While trends play a major role, good value for money and commercial success are even more important – for all parties, of course. ‘We’re still at the very beginning, but that’s precisely what gives us energy,’ concludes Arjan.

AJ Living can be found at the Brussels Furniture Fair in Hall 8