Pilloking showcases its growth and new collections

No two sleepers are the same, so why should everyone sleep on the same pillow?

It was this thought that led founder Hamid Bolhandia to launch Pilloking. He set out to find a pillow that would perfectly suit each sleeper and their sleeping habits. Once the first collection was ready, he got into his car. For months, he drove thousands of kilometres across the Netherlands to meet retailers in person, demonstrate the pillows and tell his story.

He even delivered the first consignments to the shops himself. It was all about making personal contact and building trust. The result speaks for itself: in less than a year, Pilloking has become one of the fastest-growing premium pillow brands among specialist sleep retailers in the Netherlands. The brand is now stocked in more than 125 sleep and home furnishing shops, and its network continues to grow every month. What makes the pillow design so special? It is a premium, customisable pillow that allows sleepers to choose their own height and level of support. The pillows are made from high-quality materials, including premium memory foam and a luxurious Tencel® cover. Thanks to the customisable concept, a single pillow can be tailored to a wide range of sleeping preferences. Good news for consumers and retailers alike – provided, of course, that customers receive tailored advice. Is it any wonder that Hamid wants to meet potential retailers in person at the Brussels Furniture Fair?

Pilloking can be found at the Brussels Furniture Fair in Hall 6