Re-launching, Re-branding, Recycling
In the world of sleeping comfort, there’s a sense of excited anticipation. In bedding Hall 6, the time has come: the Velda® brand is exhibiting there. Including an iconic model
Liberatingly free?
Design is a broad concept. The spectrum varies widely from functional to free design. What if you let go of functionality as the primary requirement?
Norwegian trio
Norway is known for being one of the happiest countries in the world. And in the furniture industry, as the country of Stressless®, the source of Scandinavian reclining armchairs.
(Im)material connections
Yes! Got it! That’s precisely what I was looking for. These stools represent that euphoric feeling. Eureka! You can position them into one another, next to one another, with one
Philosophical design
Storytelling adds depth and emotional added value to the design. How was the idea conceived? Why these materials? How does a volcano in Iceland end up in a Belgian design story?
From box to base
Box springs were the core of the business. 'Were', because now bases have been developed. Not just any base, but a cosy & compact customising concept.
Mythical proportions
It all depends on how you look at it: do you see a terrifying monster or the sweetest teddy bear? Forget the fantasy films, BigFoot and Yeti give a dazzling furniture show.
One-click selling
Forget the ‘everyone for themselves’ catalogues, sales folders and 3D design tools. In today’s market, visualisation is the key to success.
OUTDOORS ON STAGE
The boundary between indoors and outdoors is shifting, even blurring. Just like indoors, outdoors is being furnished. It is time to respond to this development.
Esperanto
Fiera has everything and nothing to do with a ‘trade fair’. A design trend is translated into a universal style.
