Personal projects
Originally, the chairs were exclusively intended for the contract market: Estetica. Customisation has been part of the family firm’s DNA for the past 40 years.
One-click selling
Forget the ‘everyone for themselves’ catalogues, sales folders and 3D design tools. In today’s market, visualisation is the key to success.
Esperanto
Fiera has everything and nothing to do with a ‘trade fair’. A design trend is translated into a universal style.
Small? Big!
Trends are more grey than black-and-white. Industrial, organic and retro come together to create a refreshing cocktail.
Disruptive B2B-model
The exclusive outdoor world is being turned on its head. The B2B platform Betaco bridges the gap between classic contradictions:
Mainstream & next-gen
A fresh iteration of Evergreens works wonders. Re-designs, mainstream and next-gen designs complement one another. The symbolic number seven defines the natural flow in a bookcase.
Bedroom? Living rooms!
A new Scandinavian exhibitor at the fair: Cinall from Denmark. Valued by insiders for its solid wood bedroom ranges.
Designed online
You’ll be expecting new models for both indoors and outdoors. In Brussels, two new chairs and a table concept are indeed being launched.
Constructive freedom
Having a head for science and a creative spirit is not a contradiction in terms.
Back to the future
A fascinating re-design of an iconic mid-century chair demands closer inspection. A trio of robust coffee tables pays tribute to the firm’s early years.
