Mythical proportions
It all depends on how you look at it: do you see a terrifying monster or the sweetest teddy bear? Forget the fantasy films, BigFoot and Yeti give a dazzling furniture show.
One-click selling
Forget the ‘everyone for themselves’ catalogues, sales folders and 3D design tools. In today’s market, visualisation is the key to success.
Organic ‘food’ bank
Time and time again, we hear the word ‘sustainability’ and its synonyms. Going greener is everyone’s top priority.
Disruptive B2B-model
The exclusive outdoor world is being turned on its head. The B2B platform Betaco bridges the gap between classic contradictions:
Mainstream & next-gen
A fresh iteration of Evergreens works wonders. Re-designs, mainstream and next-gen designs complement one another. The symbolic number seven defines the natural flow in a bookcase.
Designed online
You’ll be expecting new models for both indoors and outdoors. In Brussels, two new chairs and a table concept are indeed being launched.
Refreshing Outdoor
Playful, cheerful, lively, colourful, refined, archetypal, vandal-proof, inviting, traditional, no-nonsense.
Crowd-pleasers
Customers have no trouble navigating the choices on offer. But they don’t like having to wait.
Eco2
There would be no furniture fair without product news, right? But the development of new collections is a costly business, with all the time, energy and materials involved.
Forward-thinking seating
Innovation Living was at the Brussels Furniture Fair for the first time.
